Soon after the panel urged her to go public.Īt the time, it was rare for app developers, even large ones, to criticize Apple aloud. In response, that fall, Daru quietly briefed the staff of the House antitrust subcommittee, which was probing the competitive behavior of tech giants. The phone-maker cited privacy and security concerns - even as it developed and launched AirTags, a similar offering.
Tile saw that change, among some others, as attempts to squash its success.
Soon after Daru started, though, Apple made it difficult for Tile’s hardware to get permission to work on iPhones. Apple itself even touted Tile’s offerings as the kind of add-on service that made an iPhone attractive to customers, and so Daru hadn’t imagined her new company was facing competition concerns with the tech giant, according to a person familiar with her thinking. Her company allows users to find lost items through physical tags that pair electronically with smartphones, meaning it deals in plenty of sensitive user data. competition policy… and telling them something was very wrong.ĭaru once defended companies in antitrust class-action lawsuits, but when she joined Tile in early 2019 her more recent focus had been on privacy. When Kirsten Daru took a job as general counsel at Tile, she hadn’t thought she’d still be using her background in antitrust - but less than a year into her new job, she was talking to Congress about U.S.
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